If you're some what alive and in touch with the world around you, you would know that the 2022 World Cup is about to hit! It's officially football season - except, as you can watch above, it's actually football season absolutely all the time!
Intersport International wanted their campaign for the world cup to translate the joy of playing football - no matter how the weather was. Rain, snow - who cares. And how do you actually do that? Intersport thought out the storyboards, we talked, discussed, and started the hunt for an abscene amount of children and football jerseys representing all the countries. And all the different heart-warming smiles you find in the world, who happens to be great at playing soccer too (for commercial purposes only, of course.)
The campaign ended up being full of energy, happiness, and most of all a heaping spoonfull and inclusivity: Everybody can play. Everybody could play. Everybody should make football their game.
