We previously produced a campaign for Barons evolving around the tagline “Effortless” – you can experience it right here, here, and here and glance at a couple frame grabs down below.
This time around we produced a campaign pivoting around the one word: TIMELESS. Our primary job was to convey the symbol of timelessness, the perfect white shirt. In visualizing the timeless we went a bit more abstract, hence the following world building:
The locations are fictive, a nonexistent threesome of test facilities. The character is fictive as well and not quite the usual Barons type of guy, we met in “Effortless”. Going from class to quirky our main character is researching the timelessness of clothing, respectively determining the pure fact of time itself through clocks, the historical aspect of time passing and eternal changelessness, and finally we go boom. The only thing resilient enough to survive the grand explosions/bangs is the symbol of timelessness itself, the white shirt. Perpetually perfect.
